|A Video News Release (VNR) is a recognised and popular tool of public relations firms aiming to maximise and manage televised news coverage of a launch, event, or announcement. VNRs that Tribal Productions Asia have helped produce in the past have a reputation for quality based on their seamless accessibility to metropolitan and regional newsrooms throughout the region, and have achieved considerable television exposure and success for our clients.
In more detail, a VNR is a loosely edited package of
broadcast quality footage consisting of interviews with
key spokespeople along with background shots supporting
the particular launch or announcement. The VNR contains
all the elements that a television journalist requires
for the compilation of a news story.
Anyone can shoot footage and call it a Video News Release.
However, the production of broadcast quality, news-style
footage and navigation of this footage directly to the
news Chief-of-Staff is a specialised field requiring
the integration of technology, expertise, and experience.
TPA producers and crews fill this role with their extensive
experience in television news, and the essential technology
using SP Betacam as well as a full range of distribution
services make our VNRs stand apart from other productions
companies in Asia.
productions and our method of VNR distribution are well-known
in newsrooms throughout the country.
TPA's resources and broadcast expertise put us a step ahead of the others when it comes to VNRs. Our crew, equipment, and delivery network ensures that our clients are given a cost effective VNR production service.
The regular use of our VNRs by local and international news networks enhances our reputation in newsrooms as a supplier of quality news footage.